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You are familiar with the following situation: You are motivated to work on a new newsletter. You send it off and what happens? The first unsubscribes accumulate. That can be frustrating. But unsubscribes can help you learn a lesson and optimize significantly. We'll show you how.

Engagement rates give you a first insight into the success of an email campaign. Open and click rates show you how well the email was received – or not. With the following 5 tips we have collected for you, you can master the optimization of your engagement rates.

The open rate is one of the most popular metrics. It provides a rough overview of the success of an email campaign and is often used in A/B testing. In fact, it is indispensable. But Apple's new privacy features are now supposed to put a spanner in the works. We clarify.

Email campaigns can be optimized in many ways. Running A/B tests is one of the most popular and effective methods. But what exactly are A/B tests? How do you perform them? With this article, you will learn the most important things about testing.

If an e-mail is not delivered, this is called a bounce. In email marketing, a distinction is made between soft bounces and hard bounces. Here you can read about the differences and what you can do against high bounce rates.

Expectations for email marketing conversion rates are rather low. Despite optimized content and design, open and click rates don't seem to increase much either. But interactive emails make benchmarks fly up. 

According to studies, we receive around 9,400 emails a year. That's about 25 emails a day. Although competition is high, sending email campaigns is one of the most effective marketing methods. How to make sure that you stand out in the world of newsletters? We show you 8 criteria for the perfect newsletter.

Spam traps are mainly used to find spammers who send random email content without any consents. Most likely, this description does not apply to you. Nevertheless, spam traps can sneak into your mailing list and fall into them. Read what exactly spam traps are and how you can avoid them.

An imprint is needed by almost every owner of a website. However, there are a few small exceptions. In order to protect yourself from warnings and fines, some obligations must be fulfilled. But those can seem confusing and complicated. Learn here what has to be in your imprint, so you are on the safe side.

The Internet is full of all kinds of suppliers who sell different products at different prices. The personal contact to the customer is mostly missing here. Since customers are often concerned about finding the cheapest product, some qualitative online shops have to take failures. Read how empathy can help here and why the needs of your customers are crucial to your business.

Dark Mode has been present in the email marketing world for several years. Besides countless advantages for users, the color scheme presents some challenges for developers and designers. We bring some light into the dark: Read here what dark mode exactly is and collect three quick tips for a successful handling of dark mode.

The fact that newsletters are perfectly displayed in Gmail is a challenge for programmers and designers alike. There are always new updates and features – sometimes without prior notice. We have summarized the 11 most common stumbling blocks that can occur during the creation of emails.