In the Automation module, everything revolves around your users. Here, all email addresses are stored, categorized and segmented. Furthermore, fields can be created that make it possible to send personalized newsletters.
To send personalized and successful email campaigns, it is essential to keep email lists clean. With JUNE you can categorize your recipients e.g. by customer type. Furthermore, it is possible to create additional segmentations within an email list, e.g. by gender, locations or content preferences.
With the creation of Fields, the information that a customer enters in a form is automatically saved in JUNE. A field could be a name, a job title or a phone number. Furthermore, you can use Fields to send personalized emails that greet your users by name. You can even find out the birthdays of your users to send personalized birthday promotions.